by Finneus Einstein | Jun 27, 2018 | The Agency of Last Resort
Bad Ad Rehab A 12-step program to detox from your bad agency selection habit. You know the problem with chief marketing officers?They always rise to their position through the wrong channels. Always from sales, research, finance—not the creative sides of business....
by Finneus Einstein | Jun 27, 2018 | The Agency of Last Resort
The problems with most chief marketing officers is that they rose to their position through the wrong channels- from sales, research, finance, not the creative sides of business. Usually given a ridiculously short window to improve results, they swing for home runs,...
by Finneus Einstein | Feb 19, 2018 | The Agency of Last Resort
What were you thinking? Yes, it’s sad. You picked poorly, and now you need help. It’s not quite like a 12-step program, but it’s close. Everything you thought you knew about marketing, hiring an ad agency, and spending money to build your brand turned out...
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