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Hot Shops for Cold Brands

It’s do or die time. Your product may be about to be put out to pasture as a has-been. After years of brand mismanagement and resting on your laurels you realize your brand is on it’s last legs. Let’s hire a hot-shop to fix it. But, well, we...

Bad Ad Rehab

Bad Ad Rehab A 12-step program to detox from your bad agency selection habit. You know the problem with chief marketing officers? They always rise to their position through the wrong channels. Always from sales, research, finance—not the creative sides of business....