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Hot Shops for Cold Brands

Hot Shops for Cold Brands It's do or die time. Your has-been product is about to be put out to pasture. After years of mismanagement and resting on your laurels, you have bled this brand dry. Let’s hire a hot-shop to fix it. But we don’t want to invest in...

Bad Ad Rehab

Bad Ad Rehab A 12-step program to detox from your bad agency selection habit. You know the problem with chief marketing officers?They always rise to their position through the wrong channels. Always from sales, research, finance—not the creative sides of business....